It won’t be wrong to say that there are hardly any other sources that can match the volume of targeted traffic provided by search engines. One of the ways to get traffic from search engines is to invest in search engine optimization whereas the other way is to invest in search engine marketing. While search engine optimization has its benefits, the truth is that it takes a lot of time to deliver results. This is the reason that many drywall businesses like http://www.indigo-construction.net prefer to invest in search engine marketing to get instant traffic and instant results.
However, the search engine marketing landscape has also become highly competitive as everyone now understands the importance of high-quality traffic delivered by pay per click advertising on search engines. Therefore, it is important for businesses to create their marketing strategy to achieve success in search engine marketing. Here are five highly effective search engine marketing tips for drywall repair companies to drive high-quality traffic from search engines at an optimal cost.
Choosing the Right Keywords
Needless to say, the choice of the keywords in the pay per click advertising campaign plays a very important role in the overall performance of the advertising campaign. Therefore, it is extremely important for the drywall repair company to choose the right keywords including positive was as well as negative keywords. It is possible for bigger companies to pay more which means they will be able to call to garner all the ads.
However, there are other ways to be competitive with bigger companies by choosing the right kind of keywords. It is recommended to focus on long tail keywords that have the potential to produce high-quality leads. These long tail keywords are likely to attract less competition as these are low traffic keywords but by including some such low traffic but highly targeted long tail keywords, you can not only save money but also get a lot of value for the money you on the pay per click advertising.
Also, do not forget to focus on the negative keywords as you can save a lot of money by taking advantage of the negative keywords.
One of the ways to remain competitive in the pay per click advertising arena is to be hyper-targeted. In case your business is focused on a specific area, it is important that you restrict your pay per click advertising campaign to that particular location. You do not need to pay for clicks for ads showing for searches related to the state or other parts of the city.
It is also important that you make use of day parting which means you can choose to run the ads only during certain times of the day. You should test various time slots to find out which time slot suits you the best. For instance, it is possible that most people search for drywall companies during their lunch break at the workplace.
However, you may also find by testing that most people search for drywall companies during the evening hours by searching for it on their mobile phones or their tablets. In simple terms, it is important for you to test various time slots to figure out the perfect time for running your ads.
Using Ad Extensions
There are some advertising extensions offered by Google for pay per click advertising. These allow you to include a lot of additional information in your ads to increase your click through rate as well as get highly targeted traffic. For instance, you can include clicking to call links, reviews, location information as well as other such things to bring highly targeted traffic to your landing page. Test various extensions to find out the right one for your campaign.
Pay Attention to Ad Copy
One of the ways to stand out from the competition is to test a variety of advertising copy to find out the best one for your advertising campaign. Test various messages to find out the one with the highest click through rate for your advertising campaign. Keep in mind that higher click through rate will also help in lowering your pay per click costs.
Google Is Not the Only Game in Town
While it is true that Google has the highest market share among search engines all over the world, this does not mean that there are no other search engines. Other search engines such as Bing also has significant market share in the US, and you should take advantage of their market share by advertising on Bing and Yahoo.
One of the biggest advantages of advertising on Bing and Yahoo is that you will be paying much less as compared to the cost of PPC on Google. Also, there is much less competition on these search engines which means you can test a variety of campaigns at a much lower cost and use the learning from these search engine advertising campaigns to make changes to your advertising campaign on Google.
Overall, keep the above-mentioned tips in mind while advertising on Google and other search engines to optimally run your pay per click advertising campaigns.